Dial S for Shepreneur

If you have an idea and wish to turn it into a business, dial S for Swayam.

Swayam, a business consultancy cell for new and existing women entrepreneurs, was launched by FICCI Ladies Organisation (FLO) on Tuesday. Goa governor Mridula Sinha was invited to launch the project as Anuradha Lohia, Presidency University vice-chancellor, chatted with her on the “changing role of women” in front of an audience of around 200 FLO members at Taj Bengal.

Governor of Goa Mridula Sinha (centre) launches Swayam, the business consultancy cell of FICCI Ladies Organisation (FLO), with Anuradha Lohia, vice-chancellor of Presidency University (left) and Anupama Sureka, chairperson, FLO Calcutta, at Taj Bengal on Tuesday. Picture by B. Halder
Governor of Goa Mridula Sinha (centre) launches Swayam, the business consultancy cell of FICCI Ladies Organisation (FLO), with Anuradha Lohia, vice-chancellor of Presidency University (left) and Anupama Sureka, chairperson, FLO Calcutta, at Taj Bengal on Tuesday. Picture by B. Halder

“The changing role of women goes hand-in-hand with the changing role of men,” said Sinha, who described herself as a “familist” – as opposed to “feminist” – to emphasise the importance of family support, especially from male members, in a woman’s journey to success.

Eight mentors are part of the Swayam team in Calcutta. “We will step in at places where women need help like writing business propositions, raising funds, getting them familiarised with government policies and marketing,” said mentor Nayantara Palchoudhuri, who was the first woman president of the Bengal National Chamber of Commerce and Industry.

The mentors have been prepping up in order to deliver their best. “I did a course on motivation because I was going to be part of this motivational team of Swayam members,” said Suksham Singh, who runs Lifeline Foundation, a free tele-helpline service for the depressed and suicidal.

“If a woman wants to get into a particular area of business, she needs to be told the ABC of business. Say, it is food processing. That’s not my area of expertise but I will put her on to experts. The mentors’ job will be to network… we are going to see that she gets all the attention she needs to take her down that path. They can be young or old… I’m looking for someone who’s 65 and wants to start a business!” added Suksham, who also opened the first all-women petrol pump in Alipore in 2004.

“As of now, Swayam is open to all women and students and not restricted to FLO members. Consultancy is available for a nominal fee, charged only so we get serious proposals,” ” said Anupama Sureka, chairperson, FLO Calcutta.

You can reach Swayam in Calcutta at 9163167789 and flokolswayam@gmail.com

source: http://www.telegraphindia.com / The Telegraph,Calcutta,India / Front Page> Calcutta> Story / by A Staff Reporter / Wednesday- July 27th, 2016

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