A Calcutta brand launches an apparel line that is based on sustainable practices, made of handloom and has pockets

Folk from Calcutta is a brand with a point of view. As a socially conscious enterprise,  it believes fast-fashion is wasteful and destructive, and is in favour of eco-friendly and sustainable patterns of consumption.

It has produced bags and other accessories earlier. “But we had been thinking about an apparel line that was functional, cost-effective, high on quality and design, and made with handloom,” says Manjir Chatterjee, founder, Folk.

“The pandemic has hit handloom weavers badly. The Folk apparel project aims at helping the weavers at this point,”  says Chatterjee. The entire process of making the clothes, from dyeing the yarns to placing the end product on the shelves, follows sustainable practices.

The designs are simple, functional, minimalistic and monochromatic, and can be worn at social events, brunches, and at business meetings and events.

“Since we believe that clothing should be comfortable and also soothing to the skin, we use pure linen, silks and cotton. The ‘USP’ of our garments is the fully functional ‘pockets’ in all of the outfits,” Chatterjee adds proudly.

Folk also refuses to follow the Autumn-Winter and Spring-Summer classifications. “It has its own style of continuing through all seasons,” says Chatterjee.

The collection is available at www.folkindia.in.

source: http://www.telegraphindia.com / The Telegraph Online / Home> Culture> Style / by The Telegraph / November 11th, 2020